December 4, 2024

Startup SBG Serious Business Gaming GmbH revolutionizes training and awareness through playful learning.

The startup focuses on interactive, gamified training that conveys complex content in a practical and motivating way.

With the establishment of SBG Serious Business Gaming GmbH today, a new era of learning in companies, educational institutions, and authorities worldwide begins. The startup aims to make training, workshops, and awareness-raising measures more effective and entertaining through playful methods.


The team of experienced experts combines all necessary competencies:

  • Marcus Schaper: Co-CEO and Chief Product Officer 

  • Christian Endreß: Co-CEO and Chief Financial Officer 

  • Dirk Peter Fleischer: Chief Learning Officer

  • Sebastian Hanhues: Chief Technology Officer

  • Florian Haacke: Co-Founder

The focus of the product and service portfolio is initially on the concept of Serious Business Gaming: Interactive learning formats that convey complex content in captivating, game-based scenarios. Participants immerse themselves in a full-fledged, simulation-based environment. Gamification elements such as challenges, reward systems, and storytelling make learning motivating and sustainable.

With this, the startup elevates further education to a new level – practical, effective, and playful!

© 2025 Serious Business Gaming

© 2025 Serious Business Gaming

© 2025 Serious Business Gaming